EaseMyTrip, a leading online travel platform in India, and the Uttar Pradesh EcoTourism Development Board (UPETDB) announced a strategic partnership today to promote eco-tourism within the state. This collaboration leverages EaseMyTrip’s extensive digital reach and technological expertise to shine a spotlight on Uttar Pradesh’s diverse and often unexplored eco-tourism offerings.
Elevating Eco-Tourism Experiences
The partnership will focus on several key initiatives:
Promoting Sustainable Lodging:
EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its platform, providing travelers with a unique and environmentally friendly accommodation option. Targeted campaigns will position homestays as a preferred choice for tourists seeking an authentic cultural experience.
Curating Unique Itineraries: EaseMyTrip will curate special travel packages designed to showcase Uttar Pradesh’s hidden gems. These packages will highlight unexplored destinations, immersive cultural experiences, delectable local cuisine, and traditional crafts, catering to travelers interested in a deeper connection with the region.
Developing Educational Content:
The collaboration extends to the development of educational products related to Uttar Pradesh’s renowned bird sanctuaries. EaseMyTrip will draw inspiration from successful case studies to create engaging content for birdwatching enthusiasts, fostering a deeper appreciation for the state’s rich biodiversity.
Leveraging Social Media Reach:
The UPETDB will actively promote EaseMyTrip’s microsites dedicated to Uttar Pradesh eco-tourism on various social media channels, maximizing their reach and impact.
Mutual Benefits and Sustainable Growth
“We are excited to embark on this new project with the UPETDB,” said Rikant Pittie, Co-founder of EaseMyTrip. “Uttar Pradesh boasts a wealth of natural beauty and cultural heritage waiting to be explored responsibly. This partnership will not only benefit both parties but also contribute significantly to the growth and responsible tourism practices within the state.”
About EaseMyTrip
EaseMyTrip is India’s second-largest online travel portal, offering a comprehensive suite of travel solutions, including flight bookings, hotel reservations, holiday packages, rail tickets, and bus bookings. The company has witnessed significant growth in recent quarters and is well-positioned to play a leading role in promoting eco-tourism in Uttar Pradesh.
Source: Travel And Tour World